Crowd of people, gathered inside a trades show. Several vendors and merchandise booths are visible, along with digital signs for CenturyLink, BECU, and a digital banner reading.

Trade shows and product promotions are powerful tools for building business. With more than 25 years of experience sponsoring and working booths at trade shows, I’ve seen firsthand the impact these events can have on driving growth and visibility.

Success at a trade show isn’t about simply putting up a sign or handing out giveaways, it is about understanding the event’s target audience and setting clear goals before the show begins.

For financial institutions, trade shows provide valuable opportunities to highlight products and connect with potential customers. Pairing a booth with a strategic sponsorship and a well-designed product promotion can help generate leads and sustain business momentum long after the event ends.

Some key trade shows to consider include:

  • Auto Shows

  • Boat Shows

  • Home and Garden Shows

  • RV Shows

To learn more about how Evergreen Sponsorships can help you with your Trade Shows and Product Promotions, please contact us.

Trade Shows and Product Promotions

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A black tablecloth with large white text that says 'YOUR LOGO HERE,' set up with promotional materials, including folders, pens, and paper, in a modern indoor setting.